Tullo Marshall Warren has redesigned a website for Unilever UK Foods’ brand Knorr based on the concept of Marco Pierre White’s Little Black Book.

The new website will offer consumers a virtual, one-to-one cooking experience with three-Michelin-starred chef, Marco Pierre White who is the brand ambassador for Knorr Stocks.

In addition, consumers will have the chance to enter a prize draw each month with foodie focused prizes related to that month’s seasonal content.

Marco shares with consumers his favourite recipes ranging from every day family pasta dishes to dinner party classics and even dishes from his restaurants.

Marco also shares his tips and techniques of the trade within his cooking tips section demonstrating how to make cooking a success through video and copy. A new section has been created, Marco’s Masterclass, where consumers can learn from his Michelin-starred expertise on how to buy, prepare and cook great food.

Rebecca Bartolo, account supervisor, says: “The website is a great way to reinforce Knorr’s brand positioning, by demonstrating usage of the product through Marco and a strong visual style and feel which reinforces the brand values.”