Essence Digital has worked with HarperCollins Children’s Books to create a dedicated Facebook page and app for the release of teenage blockbuster novel, Unravelling.

Fruit flavour chew brand MAOAM has signed up as sponsor for the Ride to Glory, a national professional BMX competition.

Spotify and Coca-Cola have announced a strategic partnership that sees the music technology platform become the key underlying technology for Coca-Cola Music globally.

Drinks business Global Brands is running a promotion for its VK brand which it claims is offering every VK consumer a prize, with the total value of the prizes on offer set at £4.5m.

Oliver Felstead, sales & marketing director of Coupons.com, gives some tips for brands exploring couponing via Facebook.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

In celebration of Maoam reaching half a million likes on its Facebook page, the brand has launched its largest ever competition - Maoam Megatown.

Film buffs will be given the chance to win £1 million as blinkbox, the UK’s online movie service, launch a Facebook competition where consumers can win the cash prize for correctly predicting all 24 winners of this year’s Oscar ceremony.

Fisherman’s Friend has launched a sampling promotion and competition with Papa John’s.

Nestle has signed up four comedians to front a new campaign for Kit Kat, the Kit Kat Chunky Champion, and is offering consumers the chance to win £100 a day

The use of social media in marketing campaigns is now common practice; but with the recent changes at Facebook, brands will need to up their game if they are not to be in danger of getting lost in the upgrade.

Brands marketing on Facebook need to question the value of their likes as well as the legality of getting them, Mindi Chahal reports

Diet Coke is continuing its ‘Love It Light’ campaign with the creation of a pan-European content hub on Facebook.

Kellogg has launched a social auction site, The Krave Choc Exchange, in conjunction with Facebook.