Hermesetas offers £1m in online scratchcard

Hermes Sweeteners is running an on-pack promotion for its Hermesetas brand that drives customers to play an online scratchcard game with a chance to win £50.
People are directed to to input a unique number printed underneath the dispenser on promotional packs of 300, 400, 800, and 1200 mini sweeteners.
The promotion follows the redesign of the packs earlier this year and coincides with the launch of a media campaign running in women’s and general interest magazines such as Cosmpolitan, OK!, Hello and Marie-Claire until the end of December.
The scratchcard game was launched this week and runs until June next year, with 20,000 opportunities to win £50, or €60 in Ireland, giving a total possible prize fund of £1 million.