Pringles is celebrating the summer of Football with a new campaign, Pringoooals.

The Pringoooals on-pack promotion features football inspired artwork and revolves around sharing goal celebrations.

Pringoooals will be supported by a multi-million pound investment and national media campaign including TV and print advertising, targeted PR using celebrity ambassador Peter Crouch, a digital campaign and an extensive range of POS materials.

On-pack instructions will direct consumers to www.Pringles.com and the Pringles Facebook page which allows consumers to view a 3D digital Peter Crouch celebrating goals in their chosen style, join the Pringles football debate, download an exclusive iPhone application and have the chance to win signed Peter Crouch merchandise.

Special packs will be available from April 5th 2010 until the campaign finishes on the July 4th 2010.

Paul Lettice, trade communications manager at Procter & Gamble, says: “Pringles is the UK’s favourite large sharing snack and our inspiration behind this campaign is to not only get consumers sharing more Pringles, but also sharing the enjoyment of celebrating goals and the fun that comes with sporting success during 2010.”