Fisherman’s friend team up with Papa John’s for Facebook promo
Pizza customers are encouraged to sample Fisherman’s Friend lozenges and then upload their own personal Taste-Look video or photograph to facebook.com/FishermansFriendUK.
This is to amplify the centrepiece of both new Fisherman’s Friend TV commercials – a split-screen sequence showing the different facial expressions caused by experiencing the strength of a Fisherman’s Friend extra strong lozenge.
Sampling packs of lozenges and competition details have been distributed to major Papa John’s outlets inviting customers to enter Fisherman’s Friend Taste-Look Competition on Facebook by showing themselves experiencing the powerful taste.
The funniest ‘Taste-Look’ will win a breathtaking day-out with three friends. Facebook advertising will drive consumers to facebook.com/FishermansFriendUK.
The partnership was brokered by integrated marketing communications company, Fox Kalomaski Crossing (FKC).
FKC strategy director, Robert Thackery, says: “We want to encourage consumers to try Fisherman’s Friend and to share their own experience with others in an amusing way that reflects and promotes the current TV campaign and motivates them to engage with the brand on Facebook.”
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