Digital pre-shopping network beforeIshop, and pregnancy advice website Emma’s Diary, partner to offer mums and mums-to-be coupons to help plan weekly shop.

Emma’s Diary is a week-by-week pregnancy guide for the UK's expectant mothers and provides advice for parents of children up to 12 months old.

Emma’s Diary joins a network of publishers, including Asda.com, GMTV, UKTV Good Food and Tesco Diets, who are developing branded microsites on the beforeIshop platform to offer their web visitors a variety of content, the most popular being online printable grocery coupons. The programme allows brands to combine a variety of tools on beforeIshop with the printable coupons on offer. These tools include videos, games, competitions, registrations, and surveys.

Chris Hill, digital manager at Emma’s Diary says: “Our aim is to always make sure that mums are aware of the initiatives, ideas and offers that are relevant and available to them and beforeIshop offers a variety of promotions and coupons, easily redeemed at the leading supermarkets, which is constantly being updated so that there is always something new for our mums to enjoy.”