Domino’s Pizza has unveiled a Facebook campaign to reward loyal fans with prizes and special offers.

The Superfans application will appear on Domino’s Pizza Facebook profile page. The app rewards fans with a promotional code linked to an offer. The code can be redeemed when the Domino’s Fan-o-Meter hits a set number of fans.

BLM Quantum, who produced the campaign, has also devised a competition to find Domino’s Superfan King and Superfan Queen. The winner is determined by existing fans who recruit the most number of new fans to the Facebook page. The winning King and Queen will receive Domino’s prizes. The fan page will also feature the latest Domino’s news, offers and events.

Robin Auld, sales and marketing director of Domino’s Pizza, said: “Facebook is central to our social media strategy and this application will enable us to leverage the importance of brand advocates in growing our customer base. Superfans is about giving something back to our customers.”

Dan Clays, managing director of BLM Quantum, said: “Domino’s has long been a pioneer of digital marketing in its sector. Superfans is yet another example of social media best practice – using Facebook as a platform to both attract new customers and reward loyal customers in the same campaign.”