Johnson & Johnson is the first brand to go live with the new video coupon solution from Couponstar, allowing customers to redeem a 50p off coupon for Johnson’s Baby Soft Cream, after they have viewed a recent advertisement from the company.

Video Coupons are a new way for FMCG brands to blend brand building TV ads and video creative with internet printable coupons which can then be redeemed in leading supermarkets such as Tesco, Sainsbury’s, Morrisons and Asda.

Video Coupons are available for brands to use on their own websites, or to engage new customers through beforeIshop (www.beforeIshop.co.uk), the unique multi-brand pre-shopping destination platform from Couponstar. By partnering with beforeIshop brands will also have access to the number of publisher partners who have signed up to promote the network including GMTV, BabyCentre, Delia Online, UKTV Foods and Yours.co.uk.

Couponstar’s range of solutions allows marketers to seamlessly combine internet printable coupons and visual advertisements to create innovative and powerful opportunities for brands to influence consumers purchasing behaviour prior to shopping. Consumers must view the video advertisement in full before they have the opportunity to print the coupon, increasing engagement and reinforcing core brand messages.

Oliver Felstead, sales and marketing director at Couponstar says: “Pre-role and post-role advertising featured in online videos often irritates viewers, however, with Video Coupons the consumer can select which advert they want to view and then feel gratified as they receive a money saving coupon for the brand in question at the end. Video Coupons provide a stronger opportunity for FMCG brands to fully engage with their desired audience online and generate a truly measurable in-store response.

“FMCG marketers are constantly striving to reach target audiences with impactful brand building engagement tools, and online is an increasingly important channel for achieving this goal. For many media planners, combining the accountability of online with the reach and power of TV is the ultimate prize. Video coupons allow internet printable coupons to be easily combined with TV advertisements or video creative’s, transforming digital marketing to in-store sales, resulting in profitable customer relationships while reinstating core brand messages.”