Cook Italian, the Italian food brand currently available in Tesco and Morrisons, has recently launched a promotion targeting parents with 1,000 Fred & Friends Food Face plates to be won.

The promotion was created for Cook Italian by marketing agency Toucan.

Food Face plates have a basic cartoon of a face on; parents can then get children more interested in their food by making food faces, for example with spaghetti as hair.

Each week from now until 3 April 2012, Cook Italian is giving 50 plates. For a chance to win, consumers have to provide basic details and sign up for the company’s newsletter.

On Facebook, people who win the plates will also be able to upload their own Food Face images for the chance to win a Cook Italian Food Hamper.