Mexican sauce brand Cholula Hot Sauce is linking up with 20th Century Fox Home Entertainment for a promotion to mark the DVD launch of ‘A Good Day to Die Hard’

Vimto is running a major summer marketing campaign, including a link-up with Sony’s music video website, vevo, and a Facebook competition

Shloer is running an on-pack promotion offering consumers a one in 10 chance of winning one of 200,000 summer-themed prizes

Ian Carrington, head of mobile and social advertising for Google UK & EMEA, is to be the Keynote speaker at next month’s Mobile Marketing 2013 one-day conference

Samsung is leveraging its sponsorship of Robbie Williams' Take The Crown Stadium Tour 2013 with a competition offering the chance to meet the star or win

O2 is running a campaign to sell international sim card to the UK’s 485,000 strong Polish community, highlighting Polish Mother’s Day

Levi Roots is offering consumers the chance to turn musical notes into bank notes this summer in a nationwide on-pack promotion

The if agency is running a UK tour for Aqua Pura, including a link to Cancer Research UK, sampling and a competition to win a VW camper van

Brand activation agency Toucan has created what it believes is a first-ever campaign for Tracklements speciality chutneys, mustards and relishes

Passers-by who play with Volvic Juiced’s new interactive billboard will be able to win prizes – but only if they touch it in the right places

Staffing agency Kru Live has been helping business software supplier Intuit launch its app-based small business payment system to the UK

The German tourist board has launched ‘Germany Rocks’, offers UK consumers the chance to win tickets to some of Germany’s biggest music festivals

A G Barr is launching what it claims is its biggest-ever on-pack promotion for IRN-BRU, BRU-SKIES

Canon is backing its new mirrorless camera range with an integrated promotional campaign, led by a combination of social media and experiential

Nutella is launching a nationwide campaign with balance bike manufacturer Kiddimoto for the best kids' decorative design for cycle helmets

Wyke Farms and Ryvita are running a roadshow targeting 5 million consumers

Three Barrels brandy has added a brand new microsite – TheHouseBrandy.com – to engage with consumers

Ye Olde Oak Hotdogs is running an on-pack prize promotion offering Corgi Toys as prizes

Lactalis Nestlé Chilled Dairy has launched an on-pack promotion to support its Munch Bunch Drinky+ drinking yoghurt brand.

evian UK fans who retweet the brand’s new Baby & Me ad will be entered into a draw to win tickets for the BAFTA TV Awards.

Yeo Valley has launched an on-pack offer giving shoppers the chance to win one of two brand new Land Rover Freelanders or £25,000 in cash

Tyrrells crisps is offering consumers the chance to win a beach hut for their garden

Heinz has launched a new Grow Your Own campaign which encourages families across the UK to grow their very own tomatoes, and is giving away free seeds via Facebook.

Kick Energy has launched an on-pack promotion linked to the new Tomb Raider game, offering an island escape holiday in Thailand

BEcause is running an experiential sampling campaign for Danone’s new yogurt brand Danio

Mentos is offering consumers the chance to win £100,000 in its new Augmented Reality ‘Shake Your Money Maker’ promotion

Heinz is partnering with gastronomic duo Bompas & Parr to create 57 exclusive Heinz Beanz Flavour Experiences

Coca-Cola is promoting new reduced sugar Sprite via a Facebook app giving away coupons and sampling in grocery retailers

Hackett London is launching an integrated global campaign offering the chance to win an Aston Martin Vantage V8 Roadster

Unipart Car Care Centres (UCCC) has teamed up with Sky Sports for a promotion integrating TV, web, mobile and social media

Appletiser is offering consumers the chance to win tickets to a private performance by platinum-selling singer songwriter Eliza Doolittle at a secret London location

The latest edition of McDonald’s Monopoly, with game mechanics and creative elements by The Marketing Store, launched this week

Suremen Lotus F1 is running an on-pack promotion offering the chance to win a test drive in the Lotus F1 Team car in the South of France

Dairylea is launching a “moo-ing” pack promotion giving families the chance to win one of 10 holidays each worth £10,000

Skittles fans can unite to build a giant upside-down rainbow as part of a two day global social media stunt, ‘Build The Rainbow’

British Heart Foundation has launched a Blippar campaign hijacking cigarette packs to show what consumers could afford instead

New Heinz Tomato Ketchup blended with Sweet Chilli launches on Facebook with the chance to win a limited edition bottle

Shopping management and cash back platform Shopitize is seeking to recruit 100,000 new users in the next three months

Lucozade Energy has launched a new on pack offer on its exotic Caribbean Crush flavour, offering the chance to ‘Win a Beach Festival Adventure’ in Spain.

Yeni Raki, the Turkish spirit brand, is raising awareness of its brand via an experiential campaign called ‘The Spirit of Istanbul Week’ and the chance for consumers to win their own ‘Spirit of Istanbul House Party’

Marketing agency Spinnaker has created a St Patrick’s Day digital promotion for Bord Bia

Lindt is running its first-ever on-pack promotion for its iconic Lindt Gold Bunny product, offering the chance to win a ‘24-Carrot Gold Holiday’ worth up to £10,000.

Highland Spring has unveiled a new on-pack promotion, Here Comes Summer

Spark & Fuse has been working on Tesco’s annual Mum of the Year awards, due to be televised on Mother’s Day on C5

Mix-at-home soft drink company SodaStream is launching a new selection of flavours exclusively to its UK Facebook fans

Beringer is running a golf putting challenge where consumers can win £500,000

Bulmers has officially launched two fruit flavoured ciders, Bulmers Bold Black Cherry and Bulmers Cider Pressed Red Grape, on Facebook and Twitter this week.

KP Snacks is rerunning its Snack Tracks promotion for the second year with bigger and better prizes.

Cloud Nine Incentives and Aardman Animations are offering agencies the chance to win a Golden Morph Award for the funniest short animation

Potato brand GreenVale Farm Fresh is being supported with a £1 million marketing campaign including promos offering Le Creuset cookware as prizes

Car rental company Avis and airline Flybe have launched a year-long consumer-facing through-the-line campaign to celebrate a decade of working together.

Molson Coors is offering a one-in-four chance to win ‘Brilliantly British’ prizes on promotional packs of Carling

Magnum is promoting its Pleasure Pots variant by giving out 5,000 coupons through a new social media campaign, #GrabaSpoon.

POM Wonderful is to run an on-pack summer drinks party promotion as part of a £1.2m advertising campaign

Hearing Dogs for Deaf People has created a free app which people can use to ‘share some puppy love for Hearing Dogs’ this Valentine’s Day

Glamour magazine is promoting its first range for Very.co.uk with a virtual ‘hangout’ with Glamour’s fashion team, including editor Jo Elvin, plus competitions

Office workers can win their own supply of Diet Coke, delivered to their desks by a Diet Coke ‘Hunk’ like the one in the latest TV ad for the soft drink brand

Antalis and Konica Minolta are targeting print and design firms with a prize draw offering £100,000 in prizes

Crisp brand McCoy’s launches a new on-pack promotion today linking to its role as Official Snacks Sponsor of the Professional Darts Corporation (PDC).

Swatch is running a Twitter ‘True Love has Nothing to Hide’ Valentine’s Day prize promotion.

Luc Delany, Facebook’s European Policy Manager, is to be the Keynote speaker at next month’s Social Marketing 2013 conference.

Volvic is launching a social media search for talented bloggers, photographers and social media addicts to form ‘Team Volcanicity’ and represent the brand online.

Apollo astronaut Buzz Aldrin is fronting a new global promotional campaign from Unilever for its Lynx Apollo brand offering the chance to win training as an astronaut and a trip into space.

Dairy supplier Adams Foods is launching an integrated campaign, leveraging its ‘Tiny Cowboy’ advertising character, to drive awareness of Pilgrims Choice Lighter.

Independent promotional verification company PromoVeritas is teaming up with The Sun to run a weekly feature, CompWatch, in the newspaper’s Mrs Crunch section every Thursday.

Ready brek is supporting its new £1.9m ‘Super Smooth Guarantee’ ads with in-box ‘forfeit card’ give-aways and a compeition for kids to win iPad Minis.

Hunter Boots, the UK wellington brand, has appointed social media agency We Are Social to deliver a global Facebook campaign.

Kit Kat is re-running its ‘Choose a Chunky Champion’ campaign, but this time with each of the flavour variants represented by a cartoon superhero rather than a TV comedian.

Billington Cartmell Group appointed Stephen Dodd as senior digital strategist.

Philips is launching an integrated campaign including DM, digital social and a £100 cash-back offer for its laser skin rejuvenation system, RéAura.

London brewer and pub company Fuller’s and black cab app Hailo are handing out free ‘Black Cab’ Christmas puddings to passengers.

Edinburgh-based agency Whitespace has built a model train track running around its HQ, complete with a web-cam equipped model train powered by Tweets.

Tesco has teamed up with Michelin starred chef Mark Sargeant and top food blogger Miss Marmite Lover to support its range of Cypriot new potatoes.

88% of consumers now plan their shop prior to visiting a supermarket, according to new research from Coupons.com UK & Europe

Lynx has launched its first online game in the UK, giving Lynx fans the chance to use their ‘Lynx Effect’ to attract ladies.

Beefeater 24 has launched Beefeater Studio24, a new online music and picture-sharing platform.

Tropical Sun Foods has announced the launch of an innovative online product sampling campaign which marks the brand’s biggest marketing investment to date.

Monarch Airlines is launching a nationwide, targeted door drop campaign to 1.2 million homes , which also uses Blippar technology.

Volkswagen is running a series of interactive ads during tomorrow’s The X-Factor semi-final live show tomorrow to encourage viewers to vote for their favourite song of all time.

Czech lager Budweiser Budvar is running a ‘Tweet Your Receipt’ promotion from now until the end of December in the drinks off-trade.

Kick Energy drink is offering consumers the chance to win a tropical island adventure in Thailand as part of a Far Cry 3 on pack promotion.

Lurpak has launched a new iPhone and iPad App aimed at helping consumers create the perfect Christmas dinner, complete with advice from Rutger Hauer.

Heinz has launched a BattleBeanz gaming app and competition through Facebook, enabling Heinz Beanz fans to win ‘Beanie’ prizes.

Last minute holidays brand Latedeals.co.uk is offering a prize holiday to the Best Movember Moustache.

Fox’s Biscuits is launching a ‘golden ticket’ promotion across special packs of its Fox’s Favourites variant, giving consumers the chance to win £250 instantly.

Glenfiddich, the world’s best-selling single malt Scotch whisky, has appointed marketing agency Gravity Thinking to develop its global digital, social and relationship marketing strategy and activity.

Skincare brand Mama Mio is rolling out a global partnership campaign with Mumsnet, Figleaves.com, Zumba Fitness and The Bump.

Integrated agency Multiply has created an on pack prize draw promotion, ‘Win Alfie’s Toys’, for Huggies Super-Dry nappies.

Tesco Clubcard is using mobile and online couponing company Eagle Eye to digitally distribute Tesco Clubcard Reward vouchers to its customers for the first time.

Sainsbury's is trialling a new service that lets customers scan items as they shop using their mobile phone, then pay at the till without unloading their trolley or bags.

AEG has been using UntapTV's mobile app to deliver promotions at concerts in China.

Heinz is running Facebook competitions as part of a TV-led multi-media campaign retargeting HP Sauce at a younger male audience.

Patak’s new online ads for its Stir Fry Sauces allow consumers to click to add the products directly to the shopping basket of their favoured online supermarket.

PG tips has launched an interactive Facebook app to support its current on-pack promotion which offers consumers the chance to win an instant cash prize of up to £5,000.

Greggs is being taken over by zombies craving the bakery chain’s limited edition range of Halloween themed treats, in a new digitally-led integrated campaign.

Britvic and PepsiCo are linking up with mega-successful computer game Halo 4 to run the biggest ever marketing campaign for Mountain Dew Energy in the UK.

PepsiCo and Britvic have joined forces to create an on pack promotion with The X Factor Live Final offering tickets to the December final in Manchester.

Household cleaning brand Spontex in running an on-pack competition to win £5,000 linked to its sponsorship of hit Sky 1 comedy Trollied.

Samsung Electronics UK is offering 250 David Baileys across the UK the chance to receive a Samsung NX1000 camera and be trained how to use it by the iconic photographer himself.

Shopitize, which offers an online platform which consumers use to manage their shopping spending, is offering UK FMCG brands the opportunity to try its mobile couponing service for free.

Nestle is putting GPS tracking chips inside confectionary bars as part of a competition where it tracks down the winners of a £10,000 prize.

Arla Foods’ long life milk brand Cravendale is launching an on-pack promotion to support its latest ‘Cats With Thumbs’ campaign.

Ocean Spray is running an on-pack promotion giving away 50 bouquets a day in October 2012, as part of a partnership with Cancer Research UK for Breast Cancer Awareness Month.

Carlsberg is teaming up with Sky Sports to run a 10 week long prize draw campaign which exclusively targets customers shopping in convenience stores.

Diageo GB’s Pimm’s brand is running a new social media campaign, ‘Pimm’s No. 1 Pub of the Week’, in the on-trade, inviting consumers to vote for their favourite Pimm’s pub.

McCoy’s crisps is offering darts fans the chance to win a visit from two top level professional darts players to their local pub.

MH Foods is targeting UK fire stations with a multichannel campaign for its low calorie Fry Light BBQ spray brand through Fountain Marketing.

Media planning and buying agency Arena Media has created a new Facebook game, ‘Globe Trotter’, for Thomas Cook.

Premium vodka brand Belvedere is launching its first ever international Love Brunch party in Ibiza next month with a Facebook competition to win four tickets to the party, return flights and accomodation.

Cravendale milk has launched a fully integrated summer campaign, ‘Come Home to a Cuppa’, which includes a partnership with tour operator Thomas Cook offering consumers the chance to win a holiday voucher, a trip to London or a trip to Menorca.

Nestlé Cereals has launched a new promotion, ‘Find A Scarecrow’, across a range of its cereal brands, including Cheerios, Shredded Wheat, Shreddies and Golden Nuggets.

Organic baby food brand Plum is launching a Facebook app, a targeted couponing campaign and a series of weaning videos starring mums who won an earlier competition to attend the Plum Cookery School.

Organic baby food brand Ella’s Kitchen has launched a new Facebook marketing activity, ‘Spin to Win’, created by integrated agency Billington Cartmell with support from secure digital coupons provider Coupons.com.

Dassault Systèmes has promoted Monica Menghini to the position of vice president, industries marketing and corporate communications.

GetTaxi, the free taxi ordering app, is launching its first-ever Facebook competition to drive growth in the app’s UK Facebook followers.

innocent, the official smoothie and juice of the London 2012 Olympic and Paralympic Games, will be running a competition on Twitter giving away tickets to a different Olympic event every day.

Soho based creative agency babyGRAND Marketing has created an on-pack prize promotion for premium drinks brand Cawston Press, in conjunction with Jaques of London, the oldest games manufacturer in the world.

Gatwick Express is giving customers who buy their tickets online free music downloads designed to accompany the 30 minute non-stop journey from London to Gatwick.

Naked Juice is promoting its smoothies with a major London-focused sampling campaign plus an online game with guaranteed prizes every round, including a VIP trip to Santa Monica.

Boost Energy drinks is offering consumers the chance to win £10 every hour and collect reward points at the same time. The campaign was created for Boost by creative agency, Propaganda, and digital agency Hive.

Integrated engagement marketing agency Tangible UK has appointed Henrietta Bannister as head of digital planning to lead Tangible UK’s digital strategy for their clients.

Domino’s has signed a deal with free ‘second screen’ web app www.squawka.com, to promote its pizza delivery service during this summer’s football.

With Wimbledon starting soon, Highland Spring has unveiled its latest on-pack promotion, Win Mini Tennis. The promotion follows on from the bottled water brand’s ‘Win Chris Hoy’ competition, where consumers could win training sessions with Chris Hoy.

Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, where consumers can win cash prizes if Team GB athletes get medals at the Olympics and Paralympics.

Vodafone has taken a controlling stake in Invitation Digital Limited (IDL), the parent company of UK online and mobile offers aggregator vouchercloud.

Organic Baby and toddler food company Ella’s Kitchen is launching its first user-generated content initiative with a Facebook app to support its finger food range.

Cordial producer Belvoir Fruit Farms is offering two consumers the chance to win a Land Rover Freelander 2 or £15,000 cash.

McVitie’s Cake Company is launching a major sampling drive and distributing free cake vouchers as part of a drive to encourage consumers to ‘Bring Out the Cake’ as part of a national campaign to lift the nation’s mood.

The Co-operative has enlisted Manchester-based integrated marketing agency Refinery Marketing Communications to create a free app game to promote its Plan Bee Campaign.

A competition run as part of the relaunch of Starburst earlier this year will see a new exclusive pack of red Starburst sweets launch in Asda.

Soft drinks brand Vimto is launching a summer marketing campaign, including exclusive music content and interactive online games, as the latest phase of its ‘Seriously Mixed Up Fruit’ campaign.

Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Canon is using Denny Bros and SCA Packaging Print & Supply Chain Solutions to deliver print for its ‘Power to Celebrate’ UEFA EURO 2012 promotion.

Interflora is putting photos and messages ‘crowdsourced’ from the British public at the heart of its exhibit at this year’s RHS Chelsea Flower Show.

Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

TONI&GUY Salon Media has been named as one of two founding clients for new Digital Out of Home (DOOH) sales and consultancy business, Hub Digital Networks.

Essence Digital has worked with HarperCollins Children’s Books to create a dedicated Facebook page and app for the release of teenage blockbuster novel, Unravelling.

Consumers are likely to significantly increase their use of online voucher codes over the next year, according to new research conducted by Forrester Consulting for VoucherCodes.co.uk

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Specialist alcohol marketing agency Elastic has created a new 'Love GB – Love Great Beer' campaign for Bury St Edmunds-based brewer Greene King.

hmv is offering consumers the chance to win 60 albums and 60 DVDs as part of a poll to mark HM The Queen’s Diamond Jubilee.

Nectar, the UK’s largest loyalty card programme, is launching a TV campaign this Friday to raise awareness of how consumers can use it online.

United Biscuits (UBUK) is launching a new football-themed promotion for its McCoy’s snack brand this summer in the UK and the Republic of Ireland.

Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.

Integrated marketing agency, Spinnaker, has created a social media campaign for AB World Food’s brand Levi Roots, which includes a competition to win an acoustic guitar signed by Levi Roots himself.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Heinz Beanz is launching a competition on Facebook, featuring limited edition cans of Heinz Beanz and Heinz Spaghetti – based on the pack designs from 1952 – to mark the Queen’s Diamond Jubilee.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Marketing agency TMW has appointed Vikki Chowney to the newly created position of head of community.

Spotify and Coca-Cola have announced a strategic partnership that sees the music technology platform become the key underlying technology for Coca-Cola Music globally.

Marketing agency TMW has appointed Guillaume Buat-Ménard to the position of technical director, where he will be responsible for driving forward the agency’s digital delivery.

Marketing agency Space has created a new integrated campaign for Bulmers which incorporates Aurasma augmented reality technology and QR code scanning.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Rachel’s, the organic dairy brand, has appointed integrated marketing agency Haygarth as its lead digital agency. Haygarth has initially been tasked with launching ‘Kitchen Moments’, Rachel’s 2012 digital and eCRM campaign.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Drinks business Global Brands is running a promotion for its VK brand which it claims is offering every VK consumer a prize, with the total value of the prizes on offer set at £4.5m.

Family film giant Disney has turned to a two-for-one ticket promotion to try to rescue its new film, John Carter, after disastrous opening week takings suggest that it could become the biggest box office disaster of all time.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Shopper marketing specialist agency MARSY&R, which recently launched into the UK, has appointed Matt Barnett as head of digital.

Holiday Inn has joined Aardman and Sony Pictures’ pirate crew for a promotion that links the hotel brand with the cinema release of The Pirates! In an Adventure with Scientists from March 28 2012.

Coupons.com, the digital coupon specialists, is working with P&G UK & Ireland on the P&G Capital Clean Up campaign, which is encouraging consumers to work together to spruce up London in advance of the Olympic and Paralympic Games this summer.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

Outdoor power tool specialist STIHL is investing £1 million in a major seasonal sales promotion campaign for the UK market to drive footfall and sales across its network of over 600 specialist STIHL Dealerships.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

Mint brand Trebor is offering 19 consumers the chance to win a VIP trip to the London 2012 Olympic and Paralympic Games through an on-pack promotion called the Trebor Baton of Sweet Success.

Adult soft drinks brand Shloer, owned by Merrydown plc, is running its first ever consumer on-pack promotion which is being backed by a £1 million prize fund and a high profile TV advertising campaign.

Water brand This Water has teamed up with non-profit organisation Peace One Day to give away a prize every day as part of its biggest ever on-pack promotional campaign.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

Groupon has been forced to promise the Office of Fair Trading (OFT) that it will change its business practices, after an OFT investigation

L’Oreal has commissioned The Work Perk to deliver OPIUM samples direct to office workers' desks

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Glacéau vitaminwater is featuring Jessie J in an on-pack promotion celebrating its link (via parent company Coca-Cola) with the London 2012 Olympic Games.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

American Express card holders in the US can now earn discounts from a range of retailers and other partners by linking their cards with their Twitter account and then sending out tweets about AmEx endorsed offers.

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

INITIALS Marketing, the independent creative communications agency, has restructured its board and made a number of promotions as part of its growth strategy for 2012.

Weekly free magazine Sport is handing out Star Wars ‘light sabres’ on the streets of London today (10 February 2012).

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition