Coke Zero is launching its ‘Taste the Possibilities’ campaign with a new TVC and online competition.

The new ad, created by Ogilvy Brazil, is aimed at the brands target audience of young men, and will air until early March 2012 across TV and video on demand channels.

Viewers will also be able to see the new advert on the Coke Zero page of the Coke Zone website: www.cokezone.co.uk .

A competition is also live on the Coke Zone website which gives consumers the chance to win five of the new PlayStation Vita consoles before they officially launch.