Anchor consumers can find ‘cow codes’ in specially marked promotional packs of Anchor Butter and Anchor Spreadable. The codes are entered online in exchange for ‘cows’ (points) which are redeemable against a choice of free products, ranging from day-out vouchers to cow print accessories. The more cows, the bigger the ‘herd’ and the bigger the reward.

Each time you welcome a new cow into your herd it gets a name. Either name it yourself or allow Anchor to name it for you. “The central theme is based around Anchor’s ‘free range’ philosophy and the fact that our cows have now roamed so far they’ve ‘escaped’,” said Anchor Brand Manager Kate Richards.
The most popular name so far is Marigold, selected 3,481 times.