Table19 have created ‘Plus 5’, a digital and experiential campaign to continue the BlackBerry association with top events, music and socialising.

Spearheaded by a 60 second YouTube teaser video (http://www.youtube.com/watch?v=uPnIoF4aN9A) featuring ‘flash forward’ first person previews of the exclusive event, the line up will include top music talent and will target BlackBerry’s youth audience of 16 – 24 year olds.

After watching the video customers will be directed to the BlackBerry Facebook fan page (https://www.facebook.com/BlackBerryUK?sk=app_274531679227916) where they will be invited to ‘Like’ and enter their unique BB pin for the chance to win tickets for themselves and five friends.

The viral is designed to build anticipation and entice 16-24 year olds to get involved or risk missing out on potentially ‘the greatest night of their life’. The entry mechanic is also being housed and promoted within the social media channels they are most familiar with.

The activity will run throughout December, with winners announced in January and the event scheduled for February. The film will be supported with banner ads on BlackBerry’s own UK website, a mobile site and promotional messages on Facebook.

This is part of a bigger integrated campaign to promote key product offers online and in-store during December.

Stephen O’Brien, head of digital at BlackBerry, says: “The BlackBerry ‘Plus 5’ campaign is the latest development in support of our overarching strategy to drive brand awareness, engage and excite our current and prospective customers by allowing them to share their experiences with BlackBerry. Social Media together with the music scene can be an extraordinarily powerful combination and we’re confident this campaign will create the buzz we’re looking for in our core youth market.”

Matt Broekhuizen, managing partner at Table19, adds: “This is a great example of how to engage the youth audience. We’ve taken an insight led approach to create a relevant and valuable offer, which will emotionally connect with BlackBerry’s customers, reward them for their attention and allow them to get involved and share the experience.”