Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Essence Digital has worked with HarperCollins Children’s Books to create a dedicated Facebook page and app for the release of teenage blockbuster novel, Unravelling.

Consumers are likely to significantly increase their use of online voucher codes over the next year, according to new research conducted by Forrester Consulting for VoucherCodes.co.uk

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

hmv is offering consumers the chance to win 60 albums and 60 DVDs as part of a poll to mark HM The Queen’s Diamond Jubilee.

United Biscuits (UBUK) is launching a new football-themed promotion for its McCoy’s snack brand this summer in the UK and the Republic of Ireland.

Integrated marketing agency, Spinnaker, has created a social media campaign for AB World Food’s brand Levi Roots, which includes a competition to win an acoustic guitar signed by Levi Roots himself.

Heinz Beanz is launching a competition on Facebook, featuring limited edition cans of Heinz Beanz and Heinz Spaghetti – based on the pack designs from 1952 – to mark the Queen’s Diamond Jubilee.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Spotify and Coca-Cola have announced a strategic partnership that sees the music technology platform become the key underlying technology for Coca-Cola Music globally.

The LEGOLAND Windsor Resort is to launch a partnership campaign with online party supplies retailer Party Pieces offering free entry and the chance to win a stay at the resort.

Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.

Rachel’s, the organic dairy brand, has appointed integrated marketing agency Haygarth as its lead digital agency. Haygarth has initially been tasked with launching ‘Kitchen Moments’, Rachel’s 2012 digital and eCRM campaign.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Consumers are being encouraged to say thanks to bees for their hard work in creating honey by a new campaign from UK honey brand Rowse.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

INITIALS Marketing has created a radio campaign for Eden Project’s 2012 Big Lunch – which this year is called The Big Jubilee Lunch and is endorsed by Buckingham Palace – which is running on Heart FM until mid-April.

Holiday Inn has joined Aardman and Sony Pictures’ pirate crew for a promotion that links the hotel brand with the cinema release of The Pirates! In an Adventure with Scientists from March 28 2012.

Coupons.com, the digital coupon specialists, is working with P&G UK & Ireland on the P&G Capital Clean Up campaign, which is encouraging consumers to work together to spruce up London in advance of the Olympic and Paralympic Games this summer.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.