WD-40 has launched a new marketing campaign using the headline ‘Problem Sorted’ to highlight the range of uses to which the oil product can be put.

As part of the campaign, WD-40 users are being offered not one but two competitions: in one, they can win free fuel for a year and collect a free copy of The Sun newspaper, while with the other they can win an experience day for two people.

The free fuel competition is appearing on a fix-a-form scratch card attached to the can, while the experience day draw is text-to-win.

Integrated agency SMP has developed and implemented all of the elements of the campaign, which is aimed at on educating people on the many and varied uses of WD-40, reminding them to use and buy it more often.

The marketing has been designed to appeal to WD-40’s core audience of Tradesmen, utilising witty and appealing language and offers. SMP has also redesigned the iconic product’s can.

The ‘Problem Sorted’ campaign will also include trade communications, event shows, point of sale, product promotions on the 5 litre packs and radio.

Neil Gow, Brand Manager of WD-40 says: “Following this campaign, existing and potential customers will have a stronger understanding of the multitude of uses for WD-40 and realise the savings that can be made using WD-40, crucial at a time when consumer’s expectations of value are increasing.”