Scratchino has appointed Sports Revolution as exclusive agent to promote Scratchino’s range of digital scratch-card games to UK football clubs and associations.

Martin Copus, digital director for Sports Revolution, says: “Scratchino is the perfect mix of form and function – bringing touch-screen technology to the tried-and-trusted vehicle of scratch-cards.”

Under the deal, Scratchino will provide Sports Revolution with football-themed cards under the brand-name scratch2score. This will be promoted via Sports Revolution’s estate of stadium media - initially in major London and Home Counties clubs - and online via the 26 football websites owned and operated by Snack Media.

Sports Revolution owns advertising rights with Barclays Premier League clubs, as well as a host of others in the npower Football League and Scottish Premier League. Through its digital publishing arm Snack Media, Sports Revolution will also market Scratchino mobile scratch-cards to over four million online fans per month.

Scratchino offers two opportunities for sports rights-holders and advertisers. The ‘pay to play’ model can raise funds for a club or association or their charity partners, with fans registering to use the service and the cost of the games charged to their debit or credit card or their mobile phone account. Alternatively, brands can use mobile scratch-cards in free-to-play branded promotions.