O2 is extending its Priority Moments service to include a special seasonal selection of money saving deals and experiences from a raft of new partners.

The campaign features exclusive money-saving deals from UK brands including House of Fraser, HMV, New Look, Café Rouge and BHS.

Christmas Priority Moments activity will be supported by a multi-million pound marketing campaign to raise awareness via TV, outdoor advertising and print adverts in national, regional and consumer press for four weeks.

The TV ad, created by VCCP, features someone walking through the streets during the festive season holding up their Samsung smartphone, which displays all the deals available to them via O2 Priority Moments.

Offers include: a £15 gift card at House of Fraser with £40 spend, £5 voucher for every £20 spent at HMV, a free pack of Christmas cards at BHS, a free hot drink and mince pie at Cafe Rouge, Strada and Bella Italia, 10% off all toys at Argos, 25% off everything at New Look and 50% off selected designer fragrances at The Fragrance Shop.

O2 marketing and consumer director, Sally Cowdry, says: “With this latest selection of offers and experiences we’re doing our bit to help our customers make the most of the festive season.

“We’ve worked hard since our launch to sign up even more of the country’s best loved and respected brands. Based on the long-term partnerships we’ve developed, we’re able to offer our customers a great choice in terms of exclusive deals and experiences.”