Celebrate this Christmas with a Guinness
The campaign features an interactive Christmas themed iAd for iPhone and iPad users will give consumers tips on upcoming events including gigs, comedy nights and special pub nights as well as fun games and a quiz.
For Apple and Android users, an augmented reality app downloadable through Blippar will allow consumers to scan a pint or can of Guinness and decorate it with festive ornaments to share via social media platforms.
The campaign will also include six sheet posters which will appear nationwide and large-format outdoor posters will also be displayed in selected high footfall areas including London and Birmingham.
Guinness will also feature in a twenty second TV ad throughout December, spanning TV, pub TV and digital channels. The ad focuses solely on the liquid surging into a glass over a soundtrack of Christmas classic “I’m dreaming of a white Christmas”, before ending on the tagline “Dreaming of a white and black Christmas” - referring to the classic Guinness colours.
Nick Britton, senior brand manager Guinness Western Europe, says: “Guinness is synonymous with the Christmas season, whether it is enjoying a can in front of a festive film or a cold pint of draught at Christmas parties. We hope to really tap into all these drinking occasions, particularly amongst male drinkers who make up a significant number of Guinness drinkers. Men are notoriously hard to buy for and often receive gifts they don’t really want, when in many instances they would prefer the simple present of a pint of Guinness.”