Coca-Cola Enterprises (CCE) is running an on-pack promotion giving consumers 50p of mobile phone credit worth with every promotional pack of Fanta, Dr Pepper and Sprite.

Consumers redeem the 50p credits using a unique code printed on the reverse of bottle labels and ring pulls on special promotional packs, which they either enter online via www.gimmecredit.co.uk or by text. 50p will then be credited to their pay as you go or contract accounts within 48 hours. The promotion includes all major UK networks.

Ed Knight, head of communications at CCE says: “We’re pleased to be offering teen consumers such a relevant and compelling offer on every pack of these leading CCE brands. Consumer research among our core teenage audience for this promotion revealed 78% of those asked would participate in this promotion so we’re expecting a high pick-up rate.”

The promotion will feature at the end of the latest Dr Pepper TV ad campaign, with a special 10-second tag, and will also feature in a high profile outdoor campaign. The credits will appear on 32 million 500ml bottles and 330ml cans of Fanta, Dr Pepper and Sprite from August 1st.