Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Marketing agency Space has created a new integrated campaign for Bulmers which incorporates Aurasma augmented reality technology and QR code scanning.

Mobile has caught the interest of marketers in a big way, with nearly one in four senior executives (23%) saying mobile marketing is a significant focus for their business, according to MIG research.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

vouchercloud has teamed up with Diageo-owned brand Guinness to give away 10,000 pints of the stout between Saturday 10 March and Friday 16 March 2012, in the run-up to St Patrick’s Day.

Customers who cycle, run, ride, climb or fish their way into a GO Outdoors store are set to be rewarded with the nationwide launch of an innovative mobile-based loyalty scheme.

Blue Dragon, the Oriental Food brand, is about to launch a campaign using Aurasma technology which enables consumers to use their smartphones to access twelve recipe videos.

The value of mobile coupons redeemed by consumers will exceed $43 billion globally by 2016, driven by better targeting and mobile apps, according to a new report from analysts Juniper Research.

The UK’s money saving discount app is now available for BlackBerry smartphone users.

Diageo GB is launching a £2m festive media campaign for Guinness with the strap line ‘celebrate this Christmas with a Guinness’.

Scratchino has appointed Sports Revolution as exclusive agent to promote Scratchino’s range of digital scratch-card games to UK football clubs and associations.

Tesco’s free Wi-Fi Service has been rolled out nationwide so customers shopping in any of Tesco’s Extra stores will now have free, unlimited access by signing up with their Clubcard number.

Creative agency archibald ingall stretton (ais) and sister agency Arena Media have launched the next phase of its ‘Hello Boobs’ campaign for youth breast cancer awareness charity CoppaFeel!. The work involves blippar, the innovative mobile image recognition app platform, which delivers the interactive functionality.

Giant US shopping centre Mall of America is using a new twist on QR codes, timeboxing, to allow it to change the offers linked to a particular code according to the time of day.

vouchercloud, the UK’s first mobile money-saving app, is today celebrating 2 million downloads.

Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is launching a new augmented reality venture through integrated agency Billington Cartmell.

O2 is extending its Priority Moments service to include a special seasonal selection of money saving deals and experiences from a raft of new partners.

Heinz is driving its mobile presence as the first sauce brand to use blippar technology – a new image-recognition augmented reality app for smart phones, iPad 2 and selected android tablets.

Sports Revolution is linking up with the Sir Bobby Robson Foundation as charity partner for its mobile content and rewards fan app, Qustodian Sports.