Blue Dragon, the Oriental Food brand, is about to launch a campaign using Aurasma technology which enables consumers to use their smartphones to access twelve recipe videos.

The value of mobile coupons redeemed by consumers will exceed $43 billion globally by 2016, driven by better targeting and mobile apps, according to a new report from analysts Juniper Research.

The UK’s money saving discount app is now available for BlackBerry smartphone users.

Diageo GB is launching a £2m festive media campaign for Guinness with the strap line ‘celebrate this Christmas with a Guinness’.

Scratchino has appointed Sports Revolution as exclusive agent to promote Scratchino’s range of digital scratch-card games to UK football clubs and associations.

Tesco’s free Wi-Fi Service has been rolled out nationwide so customers shopping in any of Tesco’s Extra stores will now have free, unlimited access by signing up with their Clubcard number.

Creative agency archibald ingall stretton (ais) and sister agency Arena Media have launched the next phase of its ‘Hello Boobs’ campaign for youth breast cancer awareness charity CoppaFeel!. The work involves blippar, the innovative mobile image recognition app platform, which delivers the interactive functionality.

Giant US shopping centre Mall of America is using a new twist on QR codes, timeboxing, to allow it to change the offers linked to a particular code according to the time of day.

vouchercloud, the UK’s first mobile money-saving app, is today celebrating 2 million downloads.

Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is launching a new augmented reality venture through integrated agency Billington Cartmell.

O2 is extending its Priority Moments service to include a special seasonal selection of money saving deals and experiences from a raft of new partners.

Heinz is driving its mobile presence as the first sauce brand to use blippar technology – a new image-recognition augmented reality app for smart phones, iPad 2 and selected android tablets.

Sports Revolution is linking up with the Sir Bobby Robson Foundation as charity partner for its mobile content and rewards fan app, Qustodian Sports.

The Mobile Marketing Association EMEA event, the MMA Forum London, saw the launch of a new mobile consumer data resource, Our Mobile Planet, by Google.

Ogilvy Action has launched a highly engaging and innovative digital initiative to promote national pub chain Wetherspoon to a student audience, in partnership with Bacardi Brown-Forman Brands (BBFB).

Nokia launched a global crowdsourcing campaign to challenge people to get creative and compose their own versions of the iconic Nokia Tune.

BP has today launched a new digital marketing platform for its forecourt stores – the first of its kind in the UK.

Sports Revolution has signed an exclusive partnership with Qustodian, the mobile rewards and promotions company, to bring a new service and revenue stream to football clubs and their fans.

CMW has created Krave Krusader, a 2D side-scrolling platform game as a mobile app for both iPhone and Android, Kellogg’s first mobile gaming app in the UK.

blippar, a free smart phone app that converts real world images, products and adverts into instantaneous virtual experiences, has officially launched today in partnership with Cadbury UK and Ireland.