Silverpop is celebrating the launch of Snooze, a unique function that gives consumers the option to temporarily take a break from email communication, rather than unsubscribing for good.

eCircle, Europe’s largest email service provider (ESP) today launched ConnectEurope2011, a premier conference for digital marketers.

Renault is supporting the launch of the New Laguna with an integrated campaign featuring promotions to encourage people to test drive the car. The Pulse Group is leading on the direct marketing element of the campaign.

GMTV is among the first brands to use a new technology that creates a customised messaging system on customers’ desktops. The Elertz widget can be installed easily from a website and sit quietly in someone’s system tray until a relevant message, such as a promotion, is received.

The Bounty parenting club, which provides a promotional channel for targeting new parents, has launched a new online portal for fathers.

Pernod Ricard UK has launched a digital campaign featuring a prize draw, coupons and direct marketing to build long-term loyalty of its whisky brand, The Glenlivet.

UK consumers have the chance to win a case of New Zealand sparkling wine by watching a VODcast put together by New Zealand wineries Montana and Lindauer.

The VODcast, which launches today (December 12, 2008) includes a guide to selecting a sparkling wine and also seeks to dispel any confusion about the difference between Champagne and sparkling wine. The VODcast also includes an opportunity to win a case of Lindauer sparkling wine by forwarding the link on to a friend.

William Grant & Sons Ltd has launched a global relationship marketing programme for Glenfiddich Single Malt Scotch Whisky brand. The Glenfiddich Explorers programme aims to cultivate direct and loyal relationships with whisky consumers globally via email, direct mail and SMS communications, website content and existing mentoring activity and dedicated Explorer events.