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Mobiles to account for most email opens by end 2012

Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

Listed in: Research   Mobile   Email    [more »]

Disney drives audience to John Carter with 2-for-1 deal

Family film giant Disney has turned to a two-for-one ticket promotion to try to rescue its new film, John Carter, after disastrous opening week takings suggest that it could become the biggest box office disaster of all time.

Listed in: Email    [more »]

eCircle launches ConnectEurope2012

eCircle, Europe’s largest email service provider has launched its leading pan-European conference for digital marketers, ConnectEurope2012.

Listed in: Email    [more »]

New Silverpop tool enables marketers to Snooze customers, not lose them

Silverpop is celebrating the launch of Snooze, a unique function that gives consumers the option to temporarily take a break from email communication, rather than unsubscribing for good.

Listed in: Email    [more »]

eCircle launch ConnectEurope2011

eCircle, Europe’s largest email service provider (ESP) today launched ConnectEurope2011, a premier conference for digital marketers.

Listed in: Email    [more »]

Incentives drive men to test New Laguna

Renault is supporting the launch of the New Laguna with an integrated campaign featuring promotions to encourage people to test drive the car. The Pulse Group is leading on the direct marketing element of the campaign.

Listed in: Email    [more »]

GMTV among first to on the elertz

GMTV is among the first brands to use a new technology that creates a customised messaging system on customers’ desktops. The Elertz widget can be installed easily from a website and sit quietly in someone’s system tray until a relevant message, such as a promotion, is received.

Listed in: Email    [more »]

Bounty targets new dads

The Bounty parenting club, which provides a promotional channel for targeting new parents, has launched a new online portal for fathers.

Listed in: Email    [more »]

Digital campaign targets Glenlivet promotions

Pernod Ricard UK has launched a digital campaign featuring a prize draw, coupons and direct marketing to build long-term loyalty of its whisky brand, The Glenlivet.

Listed in: Email    [more »]

NZ wineries explain facts of fizz

UK consumers have the chance to win a case of New Zealand sparkling wine by watching a VODcast put together by New Zealand wineries Montana and Lindauer.

The VODcast, which launches today (December 12, 2008) includes a guide to selecting a sparkling wine and also seeks to dispel any confusion about the difference between Champagne and sparkling wine. The VODcast also includes an opportunity to win a case of Lindauer sparkling wine by forwarding the link on to a friend.

Listed in: Email    [more »]

Glenfiddich in global Relationship Marketing Programme

William Grant & Sons Ltd has launched a global relationship marketing programme for Glenfiddich Single Malt Scotch Whisky brand. The Glenfiddich Explorers programme aims to cultivate direct and loyal relationships with whisky consumers globally via email, direct mail and SMS communications, website content and existing mentoring activity and dedicated Explorer events.

Listed in: Email    [more »]

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