Disney drives audience to John Carter with 2-for-1 deal
Family film giant Disney has turned to a two-for-one ticket promotion to try to rescue its new film, John Carter, after disastrous opening week takings suggest that it could become the biggest box office disaster of all time.
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GMTV among first to on the elertz
GMTV is among the first brands to use a new technology that creates a customised messaging system on customers’ desktops. The Elertz widget can be installed easily from a website and sit quietly in someone’s system tray until a relevant message, such as a promotion, is received.
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NZ wineries explain facts of fizz
UK consumers have the chance to win a case of New Zealand sparkling wine by watching a VODcast put together by New Zealand wineries Montana and Lindauer.
The VODcast, which launches today (December 12, 2008) includes a guide to selecting a sparkling wine and also seeks to dispel any confusion about the difference between Champagne and sparkling wine. The VODcast also includes an opportunity to win a case of Lindauer sparkling wine by forwarding the link on to a friend.
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Glenfiddich in global Relationship Marketing Programme
William Grant & Sons Ltd has launched a global relationship marketing programme for Glenfiddich Single Malt Scotch Whisky brand. The Glenfiddich Explorers programme aims to cultivate direct and loyal relationships with whisky consumers globally via email, direct mail and SMS communications, website content and existing mentoring activity and dedicated Explorer events.
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