Coca-Cola GB is offering consumers the chance to win a bespoke recycled sculpture created by artist Robert Bradford, lead artist on Precious Metal, the world's biggest recycled artwork, unveiled to mark Recycle Week.

Precious Metal is a spectacular 50m artwork made solely from used aluminium cans placed on top of the chalk cliffs of the Sussex coastline. Thousands of used cans collected from around Great Britain took a team of artists a week to complete.

The artwork -- inspired by a classic 1949 summer poster from The Coca-Cola Company archives of a swimsuit-clad lady relaxing in the sun -- is designed to inspire consumers to recycle more this summer through reminding them of the inherent value of empty cans and bottles. It can only be fully viewed from the air.

Recycling aluminium is 20 times more energy-efficient than making it from scratch1. At the end of Recycle Week each of the 200,000 cans will be recycled saving enough energy to keep a television running for 70 years.

The Precious Metal project is the latest in a series of Coke initiatives to remind consumers of the benefits of recycling soft drink cans and bottles by illustrating that packaging is not just waste, but can have a second life through recycling.

Coca-Cola is also working with WRAP (Waste & Resources Action Programme) to install Recycle Zones around the UK to help make it easier for people to recycle their cans and bottles when they’re out and about. These will be in places like shopping centres, theme parks, airports, university campuses and at outdoor events.

Launched a year ago, there are now 20 active Recycle Zones with another 60 on the way before 2011. Already over 20 tonnes of recycled materials have been collected through Recycle Zones’ bins.