Innocent Drinks has maintained its dominance of the smoothie category through creative sales promotion, from Project Supergran and Buy One Get One Tree through to engaging brand experiences

Controversy over the use of red-button voting on TV shows has not dented the popularity of interactive TV for marketing, reports Mark Ludmon

Mark Tungate, author of Branded Male, Adland and Fashion Brands, looks at how brands targeting men are missing out on a one-to-one marketing opportunity online

Growth in broadband speeds and computer processing power are creating greater opportunities for brands to interact and engage with consumers

Widgets are the new buzzword for sales promotion but do they work? Mark Ludmon looks at how brands are using web applications in promotions

Victoria White, head of activation at activationtmw, the promotional and experiential arm of Tullo Marshall Warren, looks at digital sales promotion – a new media landscape that is turning heads and driving response

Emily Cubitt examines how affiliate marketing can work as a channel for sales promotions

Charlie Waterhouse, creative director at Aqueduct, on the microsite for Domestos at www.domestos.co.uk/grimtales