Delia Smith cookery website adds new ingredient to its marketing mix

Delia Online has partnered with beforeIshop the multi-brand pre-shopping destination platform from interactive coupon solutions provider Couponstar.

As a publisher partner of beforeIshop, Delia Online is able to offer its web visitors promotions, offers and printable coupons all of which are designed to save time and money for consumers who planning their supermarket or high street shop.

Nikki Dance, business manager for Delia Online, says: “At Delia Online we are always looking to add more value and broaden the range of services that we deliver to our users. Internet printable coupons provide us with the ideal vehicle for driving customer loyalty and increasing visitor engagement, by rewarding regular visitors to our site with money-saving offers which they can take advantage of when doing their regular weekly shop.

Jo Malvern, product and marketing director for beforeIshop, says: “We are thrilled to be working alongside a highly respected brand such as Delia Online and having ‘Britain’s best-loved cook’ as part of the beforeIshop publisher network.”