Coca-Cola is giving shoppers the chance to win tickets to live music events every hour this August through an on-pack promotion across its My Coke brands – Coca-Cola, diet Coke and Coke Zero.
‘Win gig tickets every hour at Coke Zone.co.uk’ on-pack promotion will be available on 2 litre, 330ml, 500ml, 6pk and 8pk 330ml multi-packs of Coca-Cola, diet Coke and Coke Zero.
With the on-pack activity running as part of the on-going Coke Zone promotion, shoppers will be able to enter via text message or through the website, www.cokezone.co.uk. Upon entry they will be asked to select their chosen venue, gig and date and will then be contacted if they have won following the draw for the tickets they have chosen.
As well as the hourly prize draws, consumers who enter via the Coke Zone website will also be allocated points to collect which can be redeemed on other music-related products, ensuring that every entry has the potential to reward consumers.
Selena Taylor, trade communications manager at Coca-Cola Enterprises says: “We know that music - and particularly the live music experience - appeals to a wide variety of people of all ages so it’s the ideal vehicle for us to engage with our core teen and young adult consumers, as well as mums buying ‘take home’ packs for the family. Music is now the number one consumer passion point for GB consumers, ahead of even football, gaming, fashion and beauty, and we are confident this promotion will be hugely successful.”
Win gig tickets every hour at Coke Zone.co.uk’ on-pack promotion will be supported by a significant marketing campaign, including the return of the popular ‘Yeah yeah yeah, La la la’ adverts starring Calvin Harris, across TV and cinemas nationwide and including a dedicated tag line to communicate the ‘win tickets’ promotion. In addition to the multi-media campaign, My Coke will also be sampled at key music events and festivals throughout the summer.
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