Big up your summer with Starburst

Starburst has launched an on-pack promotion which offers consumers a chance to win some family fun every hour this summer.

Prizes will range from enormous inflatable beach balls and giant lilo’s, to huge experiences like a hot air balloon trip for the whole family.

The ‘Big Up Your Summer’ promotion, will run across all Starburst fruit chew sticks and to be in with a chance of winning consumers text the bar code to the number given from their packet of Starburst and the answer a simple question. Successful consumers will receive a text message back informing them of what they have won.

Prizes can be won every hour with this promotion which goes live from the 5th July 2010 until 25th September. The promotion with be supported by a national radio campaign throughout July and August. Starburst will also be supported by eye-catching in-store POS to drive awareness of the on-pack promotion.

Gareth Streeter, PR manager Wrigley, says: “We are giving away some amazing family friendly prizes during the ‘Big Up Your Summer’ campaign and with a comprehensive marketing support package in place to drive consumer awareness throughout the Summer.”