Media agency ZenithOptimedia last night won Pathfinder's Media Employer of the Year Award for its innovative approach to inspiring its employees. The award was presented at a ceremony held at W'Sens in London.

The company fended off stiff competition from PR, Marketing and Media companies, including Intelligent Marketing, Fleishman-Hillard, Flextech Television, Kaizo and TriMedia.

In addition to its robust training, appraisal and employee feedback processes, Zenith takes an innovative approach to its employment practice, with a strong emphasis on corporate social responsibility. Employees are offered time off to do charity work, and those with children have access to a Media Mums and Dads club.

Employees also benefit from regular holidays with the company and membership of the Percy Club, offering discounts at local bars, shops and restaurants.