RPM group have launched Phiz as a new independent field-marketing agency. It will offer traditional field marketing to complement RPM’s successful experiential offering.

The group will provide a complete range of services, from auditing compliance and trade motivation to consumer sampling and mystery shopping, using RPM’s established field team network - one of the largest and most respected within the UK.

Phiz will be focussing its attention on traditional field marketing budget holders: customer marketing managers and sales managers/directors, and its primary sector targets will be FMCG companies initially and then looking to expand.

Couch heads the team and comes from six years at RPM where he has worked across a number of clients and channels including S & N UK, Tetley, Sony, Sky and Grand Marnier.

Couch describes its ethos as “combining challenging thinking and outstanding delivery” he explains, “we want to create insightful, strategic and engaging solutions to clients’ briefs whether they be commercial or brand focussed for a 360° coordinated field team approach.”