The stars of the big Christmas movie Happy Feet, are featured in a giveaway promotion developed on behalf of Coca-Cola Enterprises.

Leading marketing communications agency Dynamo is behind the tactical gift promotion which will run from early December to 7th January 2007, at Apollo cinema outlets across England, with the aim of driving sales of Coca-Cola products in channel in the pre-Christmas period.

One of four keyrings featuring the all-singing, all-dancing penguins will be given away with each kid’s combo, which comprises a 510g popcorn tub and a drink from the Coca-Cola range, including Coke, diet Coke, Fanta Orange, Sprite, 5Alive Whirl, Lilt, Dr Pepper, Malvern or Oasis. An A4 counter card will detail the offer and the premium.

James Murphy, Senior Account Executive says: “We are expecting Happy Feet to be a smash hit this Christmas and we think everyone - kids and adults – will want to take home one of the adorable stars of the film. This is a really fun campaign that taps into the feel-good factor of the movie and, like the penguins, we feel will capture the hearts of the audience.”