promomarketing.info is the leading online source of news, reviews and in-depth features and analysis about all aspects of the promotional marketing industry in the UK.

Our website has been created to fulfil the needs of client marketers, agencies and suppliers to the sector.

The promotional marketing industry is all about using marketing communications to get people to do something through a variety of channels.

This can be buying a product or service, voting for a favourite act and giving or supporting a charity. Promotional marketing can also involve getting people to stop doing things – like smoking, for example, or eating unhealthy foods.

It can be communicated through channels such as broadcast, print and digital advertising, direct marketing, in-store, shopper, experiential, coupons, competitions, value-added and price promotions, and employee and retailer engagement and incentive programmes.

promomarketing.info covers ‘classic’ promotional techniques such as two-for-one deals, on-pack promotions, money-off vouchers and competitions, as well as the latest techniques, including event and experiential marketing, social media, word of mouth, mobile couponing, proximity marketing and other digital developments.